BAJO LA INFLUENCIA  

Karina Caceres is a Peruvian award-winning filmmaker. In her filmography, be it documentary or fiction, one can notice experimentation and creativity at a visual and narrative level. The filmmaker invited us to design the poster to promote the premiere of her new documentary Bajo La Influencia. The history is documentation, it bases it on registries, photograms, but also on interpretations. These interpretations are the ones that abstract to generate influence. The graphic composition of the poster is defined by the use of whites, color gradient handling, balance, and rhythm, having the reticle as a guiding axis.