Ama’s promise is a true connection between artisans around the globe and the everyday consumer. This concatenation of heterogeneous identities, which Ama remarks, was also present on its birth process. Laura and Daniella - the creators of Ama - come from various experiences involving many places: New York, Italy, Peru, India and many others that are added as time goes by. Because of this, for us it was almost instinctive the need of collaborating across the globe. Ama’s visual territory is made of the usual branding components as well as illustrations. They were commissioned to Jennifer Bouron, an amazing french artist who we added to our team for this project. These illustrations depict the day-to-day life over a carpet (Ama´s very first product). The finished result is a brand that we love for its one of a kind aesthetic and unifying spirit.

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