Anntarah makes clothes from alpaca's finest fibers. They were trying to set themselves apart from their competitors by pushing bolder looks and clothes. We wanted to take their brand even further. So we decided to introduce grunge urban textures, breathtaking landscapes, and a sickening styling. Provincia sets Neo Loncco as the look for this photoshoot. The goal was to get Arequipa’s spirit but far away from the over photographed colonial architecture. Provincia's Neo Loncco is the sum of both history and recent culture coexisting within the city.