The meaning of the name, the three-dimensional partition of the logo and the ethereal gradation of color leads us to "Nowhere", a place that does not exist; but also to a "now" and a "here." All this brand rhetoric comes from the promise we make with Lizzy and Devon: "Make magic Happen", which quotes the fabulous and transformative of fermentation. Inspired by that, we proposed also a transformative brand identity, where it’s components, like the color palette, materials and logo will evolve over time, leaving their individuality behind to turn into something bigger and different.

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