URBAN FARM  

Urban Farm is a brand of superfood-based products that are highly nutritious and easy to prepare. Our research into the healthy food sector revealed a very homogeneous landscape where all the brands looked the same and said the same thing. But the reality is that, in the modern world, those most interested in eating well are busy and live in cities. That’s why, for Urban Farm, we wanted to stand out, so we drew on the brand’s key ingredients to create a series of illustrated characters with whom the public can identify. The mission we developed is “to nourish you every day”; it’s nutritious, natural and simple food. It’s good for you, your community and the planet. That was the basis for creating the brand name. The name Urban Farm, although it may sound contradictory, upholds the values of the slow food movement (transparency, sustainability, natural ingredients, solidarity) but delivers them to people who don’t always have the time to eat well. We saw the packaging as a valuable opportunity to differentiate the brand, so we used a playful colour palette. In the use of the initials UF, we found the phrase “UFFFFF”, which immediately evokes the pleasure of a good meal. Healthy food can (and should) be tasty. We are what we do, what we give, what we leave in others; we are what we eat. URBAN FARM UFFFFFF