BRAZO ABRAZO  

Brazo Abrazo was founded with the aim of building a more resilient and protected community. They believe that a vaccinated family is a small step towards making our community a safer place, especially for those who need it most. This conviction has grown even stronger following our experience during the pandemic. The name stems from the idea of transforming the world ‘arm in arm’, alluding to the place where we usually receive our jabs. At the same time, it incorporates the idea of a hug: closeness, empathy and care, values that form an essential part of how we interact with children and their families. The isotype depicts a “B” formed by two arms embracing, visually reinforcing the concept behind the name. The colour palette conveys a warm, cheerful and serene personality, whilst the illustrations depict scenes of affection and care for the community, reflecting the care and affection with which they support each patient.