PATAPAMPA  

The name Patapampa derives from the Quechua words ‘Pata’ (from above or elevated) and ‘Pampa’ (plain), which refer to the spaces to be explored, but in a universal sense, without specifying any by name. It also reflects the brand’s roots: the region where the alpacas that provide the raw material for the clothing thrive, and which the brand values and respects, breaking the mould of traditional retail by creating initiatives that promote sustainability. The brand’s visual identity is a journey to Patapampa, to the plains where ichu, puya and llarete grow, where alpacas and condors live, and where rain and hail fall—all of which translates into a modern aesthetic.