CLAUSTRO  

Claustro was born out of the transformation of the historic restaurant at the Monastery of Santa Catalina in Arequipa, with the challenge of creating an identity that honours its legacy and engages with its imposing architecture. At Provincia, we developed a brand identity that blends tradition and modernity, inspired by the figure of the sacristan and graphic elements characteristic of the monastery. The logo, based on lettering carved into its walls, and a sober, ceremonial visual narrative transformed the restaurant into a natural extension of the space. We complemented the identity with art direction, photography and video, establishing Claustro as a place where gastronomy, history and culture converge.