FUNDACIÓN PERUANA DE CÁNCER  

In collaboration with Atomikal, Provincia took part in the #LuchoPorEllas campaign, an initiative by the Peruvian Cancer Foundation aimed at raising awareness about breast cancer prevention. The proposal was based on a key insight: just as COVID raised awareness of the importance of prevention, that same lesson should be applied to the early detection of breast cancer, which has a 95% chance of cure if diagnosed in time. The studio was responsible for the art direction and visual development of the campaign, creating graphic assets, animations and an interactive website offering reminders and downloadable resources, thereby strengthening the educational and social impact of the initiative.