TECHSUYO  

Techsuyo was founded by Peruvian professionals working in Silicon Valley, who aim to become a leading voice for Latin American tech. They speak with authority on the world of technology and innovation, from its very heart, whilst giving a voice to a group that has historically been under-represented in the tech world: Latin Americans. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In 2021, we were commissioned to undertake the rebranding. We brought their brand promise to life: to be a bridge between technology and culture; Peru and California; opportunities and talent. Building on this idea, we used the letter H to represent this bridge. Furthermore, it was important to give it a digital visual language without losing the Latin American touch, so we created patterns using the letter H to form Andean textures that also look technological.