CERRO VERDE PERUMIN POSTCARDS  

At Perumin 2025, we developed the ‘Natural Showcase’ for Cerro Verde: an interactive die-cut box containing 14 postcards featuring the most distinctive textures and surfaces of the species protected by the mining company, such as the bat and the queñua tree, as well as a subtle nod to key figures within the organisation. The design offered a sensory and interactive experience, inviting people to swap postcards and discover the content by overlapping them and observing the colours and die-cuts. The concept “Cerro Verde gets under your skin” reinforces the bond between the company, nature and the species it protects, turning the Natural Sample Book into a tool for raising awareness about biodiversity and sustainability, and at the same time, an educational gift for those who visited the stand.