SEÑORITA  

Señorita is a solidarity project. The brand sells silver jewelry to pay for professional studies for Peruvian ladies who live in orphans. Thousands of them stay in dysfunctional and violent homes because they don't have the means to maintain themselves. The brand looks for getting rid of this reality in Peru; to leave behind the submissive woman and to free the real Peruvian woman. How? Giving them access to education, of course. We wanted to change the connotation that the word Señorita has in Latin America; a young lady that is demure and has a good behavior. A real Señorita is a fighter, revolutionary, hard worker, flirty and optimistic, like a latin woman. The brand colors are inspired by the chicha culture, very latent in Peru and all Latin America.